Allison Baby Group

Business
Retail

Team
10,000 worldwide

Location
Staffordshire

“The scheme has given Allison Baby that extra vantage point to attract like-minded individuals to our company and enrich our talent pool”

— Graham Scott, Head of Finance at Allison Baby


Allison Baby Group is the parent company of household names like Joie, Nuna and Graco. They implemented The Electric Car Scheme at the end of 2022. 

Hear from Graham Scott, Head of Finance, on why he wanted to implement The Electric Car Scheme at Allison Baby. 

“As someone committed to both the well-being of our employees at Allison Baby and the sustainability of our planet, implementing The Electric Car Scheme has been a great decision for our company. The scheme has opened doors for our team members, allowing them to access electric cars - a choice that previously might have seemed financially unfeasible.

This initiative hasn’t just been about providing a perk; it’s been about empowering our employees to make environmentally friendly choices in their everyday lives. The positive impact on their morale and happiness has been great. Knowing they're contributing to a cleaner future while enjoying tax benefits has boosted their spirits and engagement levels.

In today’s job market, prospective employees are not just looking for a paycheck, they’re seeking employers who share their values and offer benefits that align with their desire to make a difference. The scheme has given Allison Baby that extra vantage point to attract like-minded individuals to our company and enrich our talent pool.

What’s particularly satisfying is that implementing The Electric Car Scheme has been financially savvy for our business. The costs are effectively neutralised by the tax advantages, making it a win-win scenario. As more of our workforce opts for electric vehicles, we’re not only reducing our carbon footprint but also strengthening our bottom line.

We’re excited to see more employees embrace this opportunity as we continue our journey towards a greener future.” 


If you would like to learn more about The Electric Car Scheme, visit our website which explains how electric car salary sacrifice can work for your company.

Ellie Garratt

With a background in marketing, specialising in performance marketing, Ellie recently joined The Electric Car Scheme as a Content Marketing Executive. She is passionate about promoting sustainability, particularly by encouraging companies to consider salary sacrifice as a valuable employee benefit.

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