Polestar 7: Everything We Know About The New Premium Compact SUV
In a significant move that signals its growing ambitions, Polestar has announced its newest addition to its expanding electric vehicle lineup - the Polestar 7.
This premium compact SUV marks a historic milestone as the brand's first vehicle to be manufactured in Europe, representing a strategic expansion of Polestar's global manufacturing footprint beyond its current facilities in North America and Asia.
Key Highlights of the Polestar 7
The official announcement positions the Polestar 7 as a premium compact SUV targeting what the company describes as "the world's fastest growing and most profitable premium segment." This places it in direct competition with vehicles like the Porsche Macan, suggesting Polestar is aiming for the higher end of the electric vehicle market.
While specific technical details remain under wraps, the company has confirmed several significant aspects of the new model:
First Polestar to be manufactured in Europe
Premium compact SUV positioning
Part of the brand's transition to a single-vehicle architecture
Continues Polestar's focus on design and performance
A New Chapter in European Manufacturing
The decision to produce the Polestar 7 in Europe represents more than just a manufacturing choice - it's a strategic move that completes Polestar's global manufacturing network. With production already established in the USA, South Korea, and China, this European facility strengthens the company's position as a truly global premium EV manufacturer.
Design and Performance Expectations
Polestar's Head of Design, Philipp Römers, has emphasised that the Polestar 7 will maintain its distinctive design philosophy while bringing it to a new segment. "Polestar is known for its progressive design, with each car standing out and creating its own buzz – so too will Polestar 7," Römers stated. "It is incredibly exciting to bring Polestar's design ethos to a new segment."
Market Strategy and Timing
The introduction of the Polestar 7 comes as part of the company's broader strategy to achieve profitability by 2025. This timing is particularly significant as Polestar CEO Michael Lohscheller has declared 2025 to be potentially "the strongest year in Polestar's history."
The company is backing this ambitious launch with significant commercial expansion:
Increasing retail spaces from 70 to 130 in Europe
Expanding from 36 to 57 retail spaces in North America
Maintaining their direct-to-consumer online sales channel
Technology and Platform Evolution
Perhaps most intriguingly, the Polestar 7 will play a crucial role in the company's technical evolution. Following its launch, Polestar plans to transition from its current multi-platform approach to a single architecture for all future vehicles. This strategic shift aims to reduce complexity, costs, and investments while maintaining the brand's premium positioning.
Market Impact and Competition
The premium compact SUV segment where the Polestar 7 will compete is one of the most dynamic and competitive in the automotive industry. Current leaders in this space include:
BMW iX3
Mercedes-Benz EQB
Polestar's entry into this segment with European production could significantly shake up the market, particularly given the brand's reputation for distinctive design and performance.
"The announcement of the Polestar 7 as a premium compact SUV marks an exciting development in the electric vehicle landscape. As we've seen from our market data, this segment represents one of the fastest-growing areas in electric vehicle adoption. With European production and Polestar's focus on design and performance, this could make premium electric SUVs more accessible to a wider range of consumers through salary sacrifice schemes," says Tom Eilon, Founder of The Electric Car Scheme. "This aligns perfectly with our mission of making the transition to electric vehicles more affordable and straightforward for everyone."
Looking Ahead
While many specific details about the Polestar 7 remain to be revealed, the announcement signals Polestar's commitment to expanding its presence in the premium EV market. The decision to manufacture in Europe, combined with the choice of the highly competitive premium compact SUV segment, suggests confidence in both the product and the brand's growth trajectory.
You can lease all* of the cars mentioned in this article through a salary sacrifice scheme, like The Electric Car Scheme. Have a browse of our quote tool, where you can put your salary and desired lease terms and get a personalised quote for you!
*Polestar 7 is not yet released.
Last updated: 23.01.25
Our pricing is based on data collected from The Electric Car Scheme quote tool. All final pricing is inclusive of VAT. All prices above are based on the following lease terms; 10,000 miles pa, 36 months, and are inclusive of Maintenance and Breakdown Cover. The Electric Car Scheme’s terms and conditions apply. All deals are subject to credit approval and availability. All deals are subject to excess mileage and damage charges. Prices are calculated based on the following tax saving assumptions; England & Wales, 40% tax rate. The above prices were calculated using a flat payment profile. The Electric Car Scheme Limited provides services for the administration of your salary sacrifice employee benefits. The Electric Car Scheme Holdings Limited is a member of the BVRLA (10608), is authorised and regulated by the FCA under FRN 968270, is an Appointed Representative of Marshall Management Services Ltd under FRN 667174, and is a credit broker and not a lender or insurance provider.
